Their mission is simple—to be the brand of choice for discerning riders. Founded on performance and fueled by innovation, our focus on the rider and their needs is our constant. From seasoned pros and weekend warriors, to kids and commuters—if you ride, we’re for you.
We believe bikes have the power to change lives. This simple truth drives us to be—and do—better. The passion we have for sharing our love of bikes with the world can be seen in those who choose to work here, and the people and organizations we partner with.
Whether you need to fly uphill with ease, rip downhill terrain at speed, or your rides simply demand all of the above, we've designed and engineered every mountain bike in our line to be the best performing machines for the way that you ride. From ultra-lightweight XC hardtails to our World-Championship-proven FSR suspension designs found on our trail and downhill bikes, you'll find the ideal setup for your riding style.
What is a road bike? A machine? A tool? Or is it a continuation of the body—a paintbrush completing a picture of your true self? We believe it's more than this, as words can't describe the feeling it gives you to ride, nor can they encapsulate the dedication behind our innovative designs. It requires years in the Win Tunnel, on the road, and in the lab perfecting aero and carbon, and it's worth every drop of sweat to deliver you the perfect ride.
Our E-Mountain Bikes give you the power to ride more trails. And with silent, pedal-assisted power to the pedals and proprietary technologies that would make a Silicon Valley engineer blush, we're taking your trail rides to new heights…and more thrilling descents.
Sometimes, getting lost is the best way to find out exactly where you need to be. And no matter the terrain, weather, location, or type of riding that gets you out of bed in the morning, our adventure bikes will be there for every turn of the pedal. They serve up confident handling and near bulletproof levels of reliability, so all that's left to worry about is whether or not you brought enough snacks.
Whether you need a bike to help you stay fit and active, or you just want something comfortable to get around town on, we have a hybrid bike that's tailor made for however and wherever you ride. Each bike represents an intuitive design that's purpose-built for the task at hand. So get out and get exercising, rolling through woods, commuting—whatever. All that we care about is that you're having the time of your life on the perfect bike.
We ride, not because we have to but because of how it makes us feel. While riding, we find independence, forge life-long friendships, rise to meet challenges, and discover who we are and what we are capable of.
"Bring your kids to work," they said. "It’ll be fun," they said. Nailed it. Kids plus bikes is a recipe for non-stop play, and there is no greater joy than watching them discover their world by bike. Find the right bike for your kiddo and set them on their way. And don’t stress—every bike is kid-tested and parent approved.
Even as barriers are torn down, and the dirt is scrubbed from our weary, spent faces, we smile. As our frozen fingers come back to life, and the mud is hosed from both cranks and derailleurs, we laugh. Through the pain and the mud, the cold and the blood, World Champions and weekend warriors alike are united in this same thought—I love cyclocross.
Tired of feeling restricted as to where you can ride? We were too, which is why we made our line of fat bikes. They have massive tires that allow you to roll over dirt, sand, snow—whatever. So now, the only restriction impeding where you can ride is your imagination.
Before they were leveled, Aptos' Post Office Jumps were practically in our backyard. It was there that we carved out and perfected many of our designs, but today, Nicholi Rogatkin and Martin Söderström put our BMX & Slopestyle gear to the test on a global level. We're constantly striving to provide the best possible bikes to get you lifted and back down to earth safely.